French cosmetics major L'Oral recorded a turnover of Rs 600 crore (Rs 6 billion), and a growth of nearly 40 per cent, in India in 2007. L'Oral India, launched 13 years ago taking into account the sheer size of the Indian market, has recently set up its own manufacturing plant in Pune. L'Oral India imports most of its products from its own facilities abroad and manufactures the rest in Pune. L'Oral spends 30.7 per cent of its worldwide turnover on advertising & promotions.
World Sport Group India (WSG), the sports marketing partner of the Board of Control for Cricket in India (BCCI), is in talks with three more sponsors, one each from the banking, petroleum and airlines industries to sign deals worth $200 million (about Rs 800 crore) for ground sponsorship of the Indian Premier League (IPL) matches. These sponsors will have an opportunity to exclusively advertise their brands on the grounds for five years.
Encouraged by the buzz created among the consumers by the Black Dog 12-year-old deluxe, the company has now decided to launch the 8-year-old centenary variant of the brand. Despite a tagline reading "Proudly old-fashioned since 1883", it has tried to make a connection with the younger lot. With the existing restrictions on liquor advertising, USL has promoted the brand by having strong on-trade presence through exclusive tie-ups with retailers.
The French cosmetics major's sales in India grew 40.3 per cent last year. According to the company spokesperson, "Being a part of the BRIMC (Brazil, Russia, India, Mexico and China) countries, India offers high potential for us. This was recognised by L'Oral from the start of our Indian operations 13 years ago."
The intellectual property rights battle between Britannia Industries and French dairy and beverages giant, Groupe Danone, is heading for an early breakthrough.
As FMCG giant ITC has entered the snacking segment, the well established brand FritoLay has geared up its marketing strategy to meet rising competition.
When the husband-wife duo of Yatin and Kiran Patil inherited a 200-acre grape farm, they decided to enter the wine business and position the brand at the top of the price pyramid. Vintage Wines' brand, Reveilo, was launched in 2006 from its winery in Nashik valley and is currently the most expensive wine brand in India.
Brands in FMCG sector have taken to brand valuation to identify the potential and realised value of the brand names.
Perfetti has won the suit against Candico that was filed 9 years ago over the latter's trademark.
Business Standard Annual Brand Derby picks Bingo as the most successful launch.
The FMCG sector has taken some steps to match the pace of growth in the organised retail sector. Companies have launched dedicated sales personnel for modern trade channels and taken initiatives to boost point of purchase management at the large stores. Modern trade refers to retailing through large-format stores whereas general trade refers to retailing through kirana stores.
Fast-moving consumer goods (FMCG) companies can rejoice as the Rs 27,369 crore rural market in the country registered a growth rate of 17 per cent in the first 10 months this year.
Selling a luxury home isn't about the space, it is about the lifestyle.
English club may send coaches to train players
Edible oil makers are gearing up to replicate the sachet revolution in the shampoo market in the 1990s, which increased the product's penetration in rural and semi-urban areas. Following in the foot steps of Bunge India, owner of Dalda vanaspati, which introduced sachets for its blended edible oil brand, market leader Adani Wilmar plans to roll out Rs 5 sachets of Fortune, its edible oil brand, in a couple of months.
To achieve the target, the company will go in for inorganic growth and this will be partly funded by the proposed Rs 400 crore (Rs 4 billion) rights issue. It has started scouting for acquisitions in hair colour business in the developing markets.
The first 10 months of this calendar year saw the launch of 251 new products (223 variants and 28 brands) against 191 (173 variants and 18 brands) in the same period last year, according to a study by research firm IMRB.
Multinational snack maker FritoLay has Indianised its potato chips brand Lay's in the wake of competition by new entrants like ITC's Bingo. As part of its rebranding exercise, FritoLay has introduced Lay's Chaat street, India's Mint Mischief and Wafer Style based on consumer insights.
Welcome to the world of silent commercials, with a sales pitch that's not full-throated, but muted and substituted with high visual elements. Sure, this is not a new business model of customised ads that the coffee chain has stumbled upon. Rather it's DSN (Digital Signage Networks), an in-store media company that has put up screens in CCD outlets.
Welcome to the world of silent commercials, with a sales pitch that's not full-throated, but muted and substituted with high visual elements. Sure, this is not a new business model of customised ads that the coffee chain has stumbled upon. Rather it's DSN (Digital Signage Networks), an in-store media company that has put up screens in CCD outlets.
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